Case Study: Splyce 2019 - Practice Branding Identity

Splyce was a professional esports organization and media company based in Rochester, New York. Their team was a franchise member of the LEC, Europe's top professional league for League of Legends. The organization was acquired by OverActive Media in November 2018. After a quarterfinal Worlds 2019 run, the team rebranded as MAD Lions E.C.

I’ve created a bright, bold, and engaging Brand Guideline using their color scheme, and headshots of players using available assets.

(Disclaimer: I do not own the logo nor photos used.)